Product reviews and testimonials might be one of your most excellent sales tools. Over 70% of clients say they look at customer reviews before buying an item, and nearly 63% state they are more likely to purchase from Amazon stores with product reviews and ratings. Social proof may reassure hesitant clients, provide additional context and decrease returns by ensuring shoppers are satisfied with their choice.
Ready to add trust to your business, develop meaningful social proof and create your brand love? Here are five tips to help you go above and beyond with customer testimonials and reviews. So, how to get reviews on Amazon?
High-Quality Packaging
In the eCommerce world, great product packaging leads clients to overlook merchandise flaws, and lousy packaging prompts them to find flaws. It is the first impression a shopper will have of your item and often what clients will leave their review based on.
Suppose you want to have a 4.5-star or 5-star product. You need to spend more effort and time on your product packaging. It means no plain boxes or poly bags. Instead, use full-colour boxes when possible. Include adequate user manuals (even for the most straightforward items) and other inserts that give your goods a polished feel.
Product Inserts
Product inserts provide grant customer service and marketing opportunities for merchants—they help directly facilitate AMZ customers’ feedback once the item hits their doorstep. Many companies use product inserts (about the size of a business card) to ask for the honest seller and product feedback and to share contact details for correcting problems that mitigate negative ratings.
It is vital to note that according to AMZ’s Terms of Service and review guidelines, your insert cannot provide a discount, financial reward, free items, or any other compensation in exchange for a testimonial on your item or your competitor’s item.
Follow-up Emails Asking for Feedback
Amazon allows using feedback management services such as SageMailer, which enable sellers to send automated follow-up emails to clients who bought their goods and have requested feedback. In most cases, this little nudge might go a long way toward encouraging shoppers to leave a testimonial. In addition, this service uses templates that are 100% compliant with Amazon ToS, so you don’t risk account suspension.
To avoid being marked as spam, ensure you have only one letter going out to your clients and use neutral language to not break the communication guidelines.
Early Reviewer Program
Brands with very few reviews have an option to enrol in the Early Reviewer program, the only AMZ-approved method to exchange rewards for a review.
Buyers who purchase your item will get an offer for a $1-3 Amazon gift card in exchange for their review, and you will be charged for each testimonial received.
Amazon Vine
To get 5-star feedback and speed up sales, you must get your merchandise in front of people who will give you a positive review. To do so, you may try Amazon Vine. Vine participants can get access to new items early and share reviews for them as soon as possible, providing honest feedback and gaining a positive reputation on the platform.
Merchants with only a few testimonials and Amazon BrandTM-registered items can apply for this program. To enrol, an AMZ seller submits 30 units. Then, Vine reviewers test them out and share a review upon receiving the goods for free.
In Amazon’s estimation, 25% of customer reviews are received within five days after ordering, while 99% of testimonials are received within 35 days after ordering. It’s a game-changer, expediting newly registered items’ feedback process.
Do you have any tips for increasing and improving customer testimonials? Share your advice in the comments; we would love to hear about it!
