The Swagger Man knows that medical aesthetics is no longer just a realm for women to explore, but a skyrocketing industry offering many men the chance to feel and look younger, fresher, and enhance their natural assets. The new Upkeep app founded by Tiffany Faith Demers changes the way we book and pay for treatments, making it convenient, discreet, and easy to book with the highest quality providers.
The Swagger Man knows that medical aesthetics is no longer just a realm for women to explore, but a skyrocketing industry offering many men the chance to feel and look younger, fresher, and enhance their natural assets. The new Upkeep app founded by Tiffany Faith Demers changes the way we book and pay for treatments, making it convenient, discreet, and easy to book with the highest quality providers.
BOOKING, CAVE-MAN SIMPLIFIED.
Founded by C.E.O. Tiffany Faith Demers, Upkeep is an app that allows clients to book MedSpa treatments like Botox, Fillers, Emsculpt Body Contouring, and Laser Hair Removal conveniently at their fingertips. Similar to apps like OpenTable, Zocdoc, or Uber, users can easily search, book, and pay for sessions near their location in minutes, within a carefully curated list of trusted treatment facilities.
Before the Upkeep app was created, booking procedures like Botox was a time-consuming and frustrating process. It required research, making a choice between countless providers, calling around, and finding a time that worked for your schedule and theirs. And let’s be honest, no one has the time for that. Now, Upkeep has changed the game forever with it’s innovative new MedSpa digital marketplace.
Booking is now simple and fun with the new platform perfect, for anyone, to book quickly and discreetly with top-tier providers. The app’s quality, curation, and convenience allows users to be empowered to take their Medical Aesthetics bookings into their own hands. Plus the app gives consumers the ability to write reviews, earn perks and rewards, and so much more!
Many are calling Upkeep the next big app that will change the MedSpa industry, in that it will provide the first digital marketplace for the rapidly expanding $9B industry in the U.S. alone, $26.25B globally and rising.
THE POWER PROFILE OF SUCCESS
Cosmetic enhancements are not just about vanity: they’re about success. Men and folks of all gender identities, from the high-tech and start-up world, to lawyers, financiers, and entrepreneurs in a range of industries have been utilizing MedSpa treatments to enhance their image and confidence. Can you blame the person who got the promotion over you if they put in more effort into themselves and their role?
Let’s talk about the medical gym, it’s a new marketing concept from Emsculpt, saves time and effort you may not have with the same effect on abs!
In the age of social media, online dating, and the never-ending Zoom meeting, it makes sense that there would be a massive uptick in MedSpa bookings. In fact, according to the American Society of Plastic Surgeons, over the last 20 years, there has been a 99 percent leap in men receiving injectables such as anti-wrinkle formulas, like Botox, and fillers. These elective medical treatments are legally open post-pandemic and have become necessities for many people of all genders.
Men actually show signs of aging earlier than women do, and MedSpa treatments can combat those early signs of aging, targeting lines and wrinkles and making the face look more youthful. Now that these procedures are becoming destigmatized for men in society, they are seen as more of a luxury grooming treatment, such as beard shaping or a post-workout massage, and less like a surgical enhancement.
Appearances do play a role in workplace success, and minimally invasive MedSpa treatments like those offered on the Upkeep App provide that extra boost of youthfulness that can elevate any man’s appearance and confidence – leading to a more competitive presence in their industry. It isn’t about vanity. With wrinkles diminished, the man seems less worried, more rested, more in control of the situation at hand. A better time manager and leader to the tasks and people around him. Consider the same theory with a wrinkled dress shirt. It just makes sense.
“In a 2008 study titled “The Face of Success: Inferences from Chief Executive Officers’ Appearance Predict Company Profits”, professors at Tufts University in Massachusetts found a link between certain facial characteristics and expectations of leadership competence. Overwhelmingly, the leaders who scored highest in categories such as “competence” and “likeability” were those who ran the most profitable companies.”
Similarly, “A 2019 report published by the British Association of Aesthetic Plastic Surgeons found that men now want to look “tweaked” rather than “tucked.” These “tweaking” procedures, commonly referred to as “masculinization fillers”, are injectables — synthetic hyaluronic acids that mimic what our bodies naturally produce — for the jawline, chin and neck areas. They don’t cost as much or take as long to recover from as traditional plastic surgery, but you still walk away with the aforementioned “power profile”.
EACH MAN’S UNIQUE TREATMENT
Whether you’re looking to visit for the first time or you’re a regular, Upkeep is the hottest new app to explore the range of MedSpa treatments that are now available to men. The exciting facet of the current industry is the range of procedures available and the quick recovery time, making something like Botox or body contouring possible even on a lunch break!
What are some of those treatment options?
Botox is one of the top MedSpa elective enhancements. It is an injectable that weakens facial muscles to reduce fine lines and wrinkles for up to four months. It is injected right under the skin in certain areas, to give the face a rejuvenated look.
As technology advances, Botox now accentuates natural vitality, rather than giving a “frozen” look. Let it go! It’s not about being frozen! -bad Dad joke. It eradicates creases that form between eyebrows or lessen the impact of “crow’s feet” around the eyes. It can make you look less tired, less stressed, and more in control of any situation the day throws at you.
Botox has also been used to treat migraines for men with stressful or high-pressure jobs. The FDA approved the use of Botox for treating migraines in 2010 given its high efficacy rate.
Botox can even be used to combat excessive sweating! There’s absolutely no downtime and full results are seen in 2 weeks.
Dermal fillers are injectable implants approved by the FDA to help smooth skin and wrinkles. Dermal fillers can help minimize these signs of aging, restore youthfulness and proportion to face shape.
Injectables can re-shape facial features to offer a sharper jawline or more chiseled features like the masculinization of cheekbones, lower eyelid filler to reduce shallowing but “maintain the sharpness of male facial angles.” Think Marvel-style jawlines and lifted brow bones that would make Clark Kent nervous in the office. This is one “prick” you’ll want to see as regularly as your barber!
Emsculpt NEO for men is a non-invasive body contouring procedure that simultaneously reduces fat and builds muscle. The procedure is done in-office, is needle-free, and does not require any downtime. The technology uses energy waves that cause your muscles to fire up to 20,000 times per 30-minute session for simultaneous deep tissue muscle building, remodeling, and fat burn.
Other gender-fluid service offerings include Next-Gen facials (treatments to exfoliate, extract, and infuse for dewey, clear skin), Body Contouring to slim, tone, or firm any area, or Laser Hair Removal. Imagine the world where your lunch break treatment just gave you date-night readiness; the confidence to pitch, close, or swipe right on any opportunity.
HOW TO BOOK WITH UPKEEP
Just download the Upkeep App on the App Store and get started with Same Day Appointments, Convenient Real-Time Booking, connection to Trusted Providers, and Rewards on every purchase! Upkeep will even get you started with a Free Consultation on your first booking.
Upkeep is currently available in Los Angeles. Coming soon to:
– Miami
– New York
– Austin
– Dallas
– Houston
and a city near you.
For more information, visit https://upkeepbeauty.com/