GOA Skincare: The Future of Men’s Eye Care

The undereye area tells the story of our daily drive—from late-night projects to early morning workouts.

The visible signs of stress and fatigue around the eyes can impact how we show up in the world, whether in the boardroom or the gym. Yet products out there fail to meet men’s expectations. In response, GOA launches a new generation of undereye care to restore vibrancy and improve the skin’s longevity where it’s needed most. 

The Anti-Fatigue Undereye Serum: Built to Perform 

After eight years of development and in-depth customer research, GOA launches an improved Anti-Fatigue Undereye Serum (AFUS)—a solution that delivers visible results in 7 to 14 days.1 The results speak for themselves. In a clinical study for one of its featured ingredients, some users experienced up to 24% reduction in wrinkle depth within 6 hours.2 Beyond immediate results, AFUS works continuously to reduce non-genetic dark circles and puffiness while supporting long-term skin health and vibrancy. 

Technology + Botanical Power 

The core of AFUS lies in GOA’s proprietary Dark Phyto Matter technology—an innovative delivery system that includes microencapsulated retinol to enhance delivery while reducing wrinkle depth and actively reinforcing elasticity. This unique formula also combines: 

• Neurophroline from the Wild Indigo plant to combat visible stress effects and promote even skin tone
• Acetylated Hyaluronic Acid for deeper, lasting hydration
• Stabilized Vitamin C for antioxidant protection and vibrancy
• Reishi Mushroom Extract to reduce inflammation and refine texture
• Caffeine to boost circulation and create a refreshed appearance

Designed for Life 

Understanding that driven men need solutions that work as hard as they do, AFUS has been built for seamless integration into any demanding lifestyle with reduced sleep, consistent stress, UV damage, and others: 

• Quick absorption with no residue
• Fresh, low geranium scent
• Versatile usage – from gym bag to briefcase
• Airless bottle to reduce oxidation of formula
• Intuitive application process

The science behind the serum is backed by real results from our members.

“Undereye Anti-Fatigue Serum to the Rescue!” 

“This product is fantastic! Quickly and effectively reduces swelling and wrinkles. Highly Recommended!” 

Todd K. 

Explore how GOA’s Anti-Fatigue Undereye Serum delivers enhanced longevity and sets a new standard for performance-driven skincare at goaskincare.com 

1. Perception Study with 30 men ages 30-65 with wrinkle, dark circles, and puffiness concerns, GOA Skincare, internal study, 2025. 
2. Internal study by a third party, 2016.