In a dazzling fusion of haute couture and fine spirits, Hennessy has announced a collaboration with Chinese fashion designer Shuting Qiu for its Lunar New Year 2025 cognac collection.
The limited-edition series, celebrating the Year of the Snake, promises to be a visual feast for cognac enthusiasts and art lovers alike.
Qiu, known for her bold colors and intricate patterns, has reimagined Hennessy’s iconic VSOP and XO bottles as canvases for her unique artistic vision. The collection, aptly named ‘Reimagination,’ draws inspiration from the snake’s symbolism of renewal and positive transformation in Chinese culture.
The VSOP edition showcases Qiu’s youthful energy with vibrant red floral motifs and Hawaiian-inspired elements. A blend of plaid and abstract snake scale silhouettes adorns the bottle, symbolizing both renewal and legacy. In contrast, the XO edition presents a more dramatic aesthetic, featuring rich shades of red, gold, and blue, with lozenge shapes inspired by traditional motifs and a striking gold cork.
Qiu’s designs are deeply rooted in her cultural heritage. Hailing from Hangzhou and now based in Shanghai, the designer has incorporated elements from traditional Chinese textiles, such as jacquard fabric and brocade patterns. Her time at the Royal Academy of Fine Arts in Antwerp has also influenced her work, resulting in a unique fusion of Eastern and Western design sensibilities.
Laurent Boillot, CEO of Hennessy, expressed enthusiasm for the collaboration, stating, “Shuting Qiu’s designs epitomize a harmonious fusion of tradition and contemporary flair, offering an elegant homage to our common cultural heritage.”
The limited-edition bottles are set to become coveted collector’s items and perfect centerpieces for Lunar New Year celebrations. They will be available in Canada from January 2025, offering a unique way to toast the Year of the Snake.
This collaboration is part of Hennessy’s ongoing commitment to cultural partnerships, which has seen the brand work with various artists from around the world. It reflects the multi-faceted nature of the brand and highlights the versatility of Hennessy cognac.
As Lunar New Year approaches, this partnership between Hennessy and Shuting Qiu offers a fresh and artistic way to celebrate new beginnings, blending centuries-old tradition with cutting-edge design in a toast to the Year of the Snake.
