In a week that’s had New York City buzzing, Adam Cohen, the 21-year-old founder of STIC, has emerged as the latest celebrity entrepreneur captivating the startup world.
This young innovator has set his sights on revolutionizing the advertising industry with his app STIC, which allows drivers to earn cash simply by displaying branded stickers on their vehicles. STIC made its high-profile debut at AdWeek New York, drawing attention from both investors and tech insiders who see Cohen as the next big force in adtech innovation.
What’s generating such intense buzz around Cohen isn’t just the concept of STIC, but his ambitious vision to grow the startup into a billion-dollar enterprise by 2025. The startup, currently valued at $16.8 million after a $1.55 million pre-seed funding round, has already gained traction on the West Coast and plans to expand into major cities like Las Vegas and New York. At AdWeek, Cohen highlighted how STIC’s driver-centric platform empowers users to monetize their everyday commutes. Through its advanced tracking and targeting technology, STIC optimizes brand exposure by matching drivers with ads suited to their location and audience demographics.
With Cohen’s charismatic energy and strategic insights, it’s no wonder he’s quickly risen as a sought-after figure in NYC’s startup ecosystem. The debut was an impressive culmination of his journey from concept to launch, beginning with a simple idea Cohen dreamed up while reading the Wall Street Journal. In addition to his business acumen, his engaging personality and network of high-profile mentors are propelling STIC’s rise in the industry. As Cohen navigates the adtech landscape, his bold ambition and fresh approach signal that he’s here to stay—making him the one to watch as the city’s latest tech sensation.
Photo credits: David Krieger/Shutterstock/WN-Agency
