This article explores the benefits of using short Shorts videos to promote a channel on the YouTube platform.
It discusses the key reasons for the popularity growth of this format, its accessibility for creators with different skill levels, as well as methods for attracting an audience through engaging content. The article provides a detailed description of the importance of optimizing titles, descriptions, and hashtags, as well as actively engaging with the audience. The author also highlights the use of short videos for project promotion and considers effective methods of analyzing and adjusting strategies.
Explaining the Popularity of YouTube Shorts and Its Impact on Channel Growth
Nowadays, YouTube has become one of the most popular platforms for downloading, watching and sharing video content, attracting hundreds of millions of users and constantly increasing the number of views. According to the latest Statista reports, YouTube is used by more than 2.6 billion people worldwide every month, with a daily active user count of 122 million. The platform accounts for about 25% of global mobile traffic.
The total viewing time per day is approaching 1 billion hours, that’s 5 billion videos.
At the end of 2020, a new feature was introduced on this site – YouTube Shorts, which allows you to create short videos up to 60 seconds long. The new feature opened up opportunities for creative expression and audience engagement through fast and engaging content.
One of the key reasons for the popularity of YouTube Shorts is its simplicity and ease of use. Creating short videos is available even to those who do not have professional video editing skills. This allows everyone who wants to boldly become a creator and share their creativity with the world. Thanks to this format, channels can move quickly, as short and interesting videos grab the attention of users and often go viral. Moreover, such content is easy to share on social networks, which helps to attract new viewers. Shorts allow you to experiment with different effects, animations, music and original ideas, making the content unique and interesting for the audience.
Thus, YouTube Shorts have become a powerful tool for the rapid growth of the channel. Anyone can take advantage of this feature to promote their product online and draw viewers’ attention to their creative ideas.
Rules for Successful YouTube Shorts
To attract viewers when creating short videos for YouTube, you should follow the basic recommendations:
Research and niche selection
Study the audience, analyze competitors and choose a unique and in-demand niche. Consider trends, your interests and expert opinion.
Content Planning
When planning content for YouTube Shorts, the main focus should be on audience requests and current trends. Develop unique ideas that evoke an emotional response and use a variety of video formats to grab attention. It is important to be attentive to the comments of the viewers, as well as to maintain constant contact with them. Do not forget that the publication of videos must be regular, otherwise you will not be able to keep the interest of the audience.
Video adaptation for mobile devices
One of the key aspects is to make the most of the vertical video format, as it is optimized for viewing on mobile devices, which are becoming more and more popular among YouTube viewers. At the same time, do not forget that the video should be short, informative and exciting in order to keep the attention of viewers in the segment of rapidly developing multimedia technologies.
Optimization of titles, descriptions and hashtags
Create eye-catching and concise headlines that will immediately engage viewers. Include keywords that reflect the essence of the video and try to make the title memorable – this will help improve the SEO performance of your content. And to facilitate the search for videos within the target audience, select hashtags that most accurately reflect the subject of the video. Keep in mind that optimizing your titles, descriptions, and hashtags for YouTube Shorts will help your content be more visible and attract more viewers, and increase the chances of your channel growing fast.
Keep interactive
Active interaction with the audience is a key factor for the successful promotion of YouTube Shorts. Respond to comments, ask questions, conduct polls, and encourage viewer engagement. This will help strengthen your connection with your subscribers, attract new viewers, and increase overall traffic to your channel.
Experiments and analysis
Experimentation and analysis play an important role in promoting YouTube Shorts. Constantly try different ideas, formats, and topics of content to discover what appeals to your audience the best. Analyze data about views, engagement, and viewer responses to different videos. This will help you identify successful strategies and tailor your content to meet user needs.
Crossposting
Crossposting is a powerful tool for promoting YouTube Shorts on other platforms. After creating short videos, don’t limit yourself to just YouTube. Post them on your other social media platforms like Instagram, Facebook, Twitter, TikTok, etc. This will help you attract new viewers and expand your reach. Include hashtags and links to your YouTube channel in your post descriptions so users can click through and watch more content.
Persistence and regularity
Set a specific posting schedule and try to stick to it. Viewers appreciate reliable creators who provide them with regular content. It will also help them know when to expect new videos and build you a loyal and engaged audience. Consistency in subject matter and video quality is also important. Maintain your recognizable style that grabs the audience’s attention.
Results tracking
Analysis of the results is an integral part of promoting YouTube Shorts. Pay attention to metrics like views, likes, comments, followers, and average watch time. Analyzing this data will help you understand what content is most popular with your audience and what needs to be improved. Based on the data received, adjust your tactics and strategy. Use the most successful elements of your content and experiment with new ideas. Don’t be afraid to try something new and analyze how it affects your results.
It is important to remember that promoting on YouTube is a process that requires patience and diligence. There are no instant successes, but with content optimization and active interaction with the audience, you can gradually achieve the growth of your channel. Using YouTube Shorts provides a unique opportunity to attract new viewers and create engaging content. Adapt your strategy based on analysis of results and feedback, and you will discover a huge potential for the successful development of your channel on this amazing platform. Remember the importance of creativity, originality and constant improvement, and your success on YouTube will not be long in coming!
Sources:
YOUTUBE USERS, STATS, DATA & TRENDS, Datareportal, 11 May 2023
Distribution of YouTube users worldwide as of April 2023, by gender, Statista, July 4, 2023
YouTube by the Numbers: Stats, Demographics & Fun Facts, by
Salman Aslam, Healthcare Digital Marketing Agency, March 15, 2023
Author: Kirill Marinin (Expert in creating and promoting video content)