From Olympian and MMA Champion to Entrepreneurial Innovator
Usama Aziz, a former double Olympic wrestler, European MMA champion, and national boxer for Sweden, has faced formidable challenges in elite sports. With over 34 years of experience, including more than 3,000 matches, 400 weight cuts without ever missing a weigh-in, and 8 surgical operations, Aziz knows the intense struggle of competitive sports. Despite his accolades, he never found an athletic cup that helped him stay focused and avoid distractions. This struggle inspired him to create lobloo®—a brand dedicated to providing the next generation of athletes with the protection he always wished for.
Inspired by Nature, Perfected by Science
Usama Aziz’s journey from athlete to entrepreneur was driven by a clear vision: to design protective equipment that moves seamlessly with the athlete’s body. Drawing inspiration from the body’s bionic biology, lobloo® products mimic nature’s own design of the human anatomy. Aziz’s commitment to bionic innovation is the cornerstone of lobloo®’s philosophy.
Revolutionizing Athletic Protection
At the heart of lobloo®’s uniqueness lies its bionic design. Unlike conventional athletic cups that can be bulky and uncomfortable, lobloo®’s patented system works like your own body. It is fluid, strong, balanced, and has a perfect fit that follows your every move, providing 100% protection in all positions without ever getting in the way of victory.
Swedish Craftsmanship, Athlete-Driven Development, and Sustainability
All lobloo® products are designed and manufactured in Sweden, a country renowned for its precision and quality. Produced by a family-owned company that prioritizes new technology and recyclability, lobloo® ensures the protection of athletes while caring for the environment. The development process involves extensive prototyping and testing led by elite athletes, ensuring each product offers a perfect fit and function tailored to various sports, meeting and exceeding professional athletes’ expectations. Sustainability is at the core of lobloo®’s philosophy, blending professional athletics, biomechanical research, innovative engineering, and careful design. This holistic approach aims to create products that help athletes perform at their best by being fully prepared and free from distractions.
Inclusive Protection for All Athletes
Lobloo® values inclusivity, ensuring that every athlete can benefit from top-tier protection that is comfortable, safe, and functional, regardless of gender, sport, or age. Today, Aziz and his team have developed a unique range of bionic performance protection for all types of movements and activities.
Next Generation Mouthguards
In addition to athletic cups, lobloo® has innovated in the mouthguard market. Custom-made boil and bite mouthguards have been engineered according to nature’s own principles, ensuring unobstructed breathing, drinking, and talking while offering uncompromised protection. Our proprietary molding material and vacuum-fit method virtually fuse with your teeth and gums—it’ll feel like another part of you, designed to free your max.
Usama Aziz: A Legacy of Winning
Usama Aziz’s story is one of relentless pursuit of excellence. His transition from decorated athlete to pioneering entrepreneur embodies his drive to win. Aziz’s vision for lobloo® is clear: to provide athletes with the best possible protection, enabling them to focus on their performance without distractions. This vision has propelled lobloo® to the forefront of the sports protection market, making it the go-to choice for athletes who demand the best.
Join the lobloo® Movement.
Lobloo® is not just about protection; it’s about enhancing performance and ensuring athletes can compete at their highest level. By choosing lobloo®, athletes invest in their safety and success. In the long run, they will save money as well. Usama Aziz’s journey from martial arts to the boardroom is a testament to his commitment to winning, a commitment embedded in every lobloo® product. In elite sports, where every move counts, lobloo® stands out as the ultimate solution for athletic protection. Join the lobloo® movement and experience the difference—we’re all about winning just like you.
