In the fast-paced world of professional sports, nutrition is everything.
It fuels performance, recovery, and a champion’s mindset. Enter P.K. Subban, the electrifying former NHL defenseman, who is now bringing his high-energy approach to a different kind of game—helping Canadians eat better, faster, and with more flavour than ever before.
Subban has teamed up with WeCook, Canada’s premier ready-to-eat meal delivery service, as the brand’s first-ever ambassador. Known for his dynamic personality, relentless work ethic, and dedication to excellence both on and off the ice, Subban is the perfect fit for WeCook’s mission to simplify mealtime without compromising on taste or nutrition.
A Winning Combination
“As someone constantly on the go, I know the importance of good nutrition, quality ingredients, and convenience,” says Subban. “But most importantly, I believe that simple, great-tasting food has the power to fuel your day and keep you at your best. WeCook makes it effortless to enjoy satisfying, flavorful meals without sacrificing time or quality, and I’m excited to share that with Canadians.”
For Subban, this partnership is more than just a branding opportunity—it’s about sharing a lifestyle that resonates with busy professionals, athletes, and families alike. With WeCook’s chef-inspired meals delivered straight to your door, eating well has never been easier.
P.K.’s Power Bowl: Fuel Like a Pro
To kick off the collaboration, Subban worked closely with WeCook’s Executive Chef, Gabriel Drapeau, to create a special dish that embodies his own nutritional philosophy. The result? P.K.’s Power Bowl—a powerhouse meal featuring grilled chicken marinated in local maple syrup and red hot buffalo sauce, served with a vibrant sweet potato casserole, steamed broccoli, brown rice, and beans.
This signature meal will be available for four consecutive weeks starting March 16, 2025, and will make periodic returns throughout the year. Designed to balance bold flavors with high-quality, nutrient-dense ingredients, P.K.’s Power Bowl is perfect for anyone looking to energize their day like a pro.
More Meals, More Choices
While Subban’s Power Bowl is an exciting new addition, WeCook offers an extensive menu to cater to all tastes and dietary needs. From Teriyaki Salmon with Roasted Vegetables to Beef Stroganoff with Egg Noodles, and Vegan Buddha Bowls, WeCook ensures that Canadians have access to fresh, balanced, and delicious meals every week.
Expanding the WeCook Legacy
Founded in 2013, WeCook has revolutionized the ready-to-eat meal delivery space, providing fresh, nutritious, and restaurant-quality meals to homes across Canada. The company has seen explosive growth, expanding its reach with an impressive 1,000% increase since 2020 and delivering over 4.5 million meals annually across Ontario, Quebec, New Brunswick, and Nova Scotia.
Michel Gagné, CEO of WeCook, sees the partnership with Subban as a natural fit. “P.K. is a foodie, so to have him join the WeCook family just makes sense,” says Gagné. “His drive, authenticity, and dedication to community align perfectly with our values at WeCook. We’re thrilled to have him on board to help us inspire people across the country to embrace a tastier and more convenient way of living.”
More Than Just a Meal
Beyond the delicious food, Subban’s role as WeCook’s ambassador will extend to digital campaigns, social media activations, and exclusive events, all designed to inspire Canadians to prioritize nutrition without sacrificing their busy lifestyles.
As Subban transitions from life on the ice to new ventures, one thing remains constant—his commitment to excellence. Whether he’s dominating a game or redefining what it means to eat well on the go, his partnership with WeCook is proof that great food and great performance go hand in hand.
So, if you’re looking to power up your meals like a champion, get ready—P.K.’s Power Bowl drops March 16, 2025, and WeCook’s diverse menu is always ready to fuel your best self.