Audi’s entrance into Formula 1 in 2026 is set to transform the competitive landscape of the sport, marking a new era for both Audi and Formula 1.
This significant partnership aligns with the 2026 F1 regulations overhaul, emphasizing sustainable energy, advanced aerodynamics, and innovations in power unit technology. Audi is taking over Sauber, a team with a rich history in F1, in hopes of surpassing past achievements and establishing a winning legacy. From team management decisions to driver selections and strategic facility locations, Audi is meticulously planning its Formula 1 debut.
Audi’s Decision to Enter Formula 1
Audi announced in August 2022 its decision to become a Formula 1 power unit supplier for the 2026 season. This decision was heavily influenced by the 2026 power unit regulations, which mandate an increase in electrical power contribution and the use of 100 percent sustainable fuels. Audi’s former CEO Markus Dussmann expressed that Formula 1’s push for sustainability resonated with Audi’s corporate goals. The decision also supports Audi’s strategy to be net-zero by 2030. Beyond environmental considerations, Audi’s entry aligns with the brand’s “win on Sunday, sell on Monday” strategy, targeting enhanced brand presence in markets dominated by competitors like Daimler and BMW.
Audi’s Partnership with Sauber
Audi initially maintained discretion regarding its partner team, finally confirming its partnership with Sauber in October 2022. Sauber, known for introducing talents like Charles Leclerc and Kimi Raikkonen, was chosen partly due to Audi’s previous collaboration with Sauber’s wind tunnel for the World Endurance Championship. In January 2023, Audi formalized its 25 percent ownership stake in Sauber, signaling a deeper commitment. Although Sauber raced as Alfa Romeo until 2023, it will return to the Sauber name in 2024, maintaining Ferrari power units until Audi’s power units’ debut in 2026.
Management and Leadership Reshuffle
Andreas Seidl, formerly McLaren’s team principal, joined the Audi project with complete operational freedom until Oliver Hoffmann’s appointment as chairman of Sauber in 2023 complicated internal decision-making. After a challenging start, both Seidl and Hoffmann exited the project, and Audi appointed former Ferrari team principal Mattia Binotto to lead the F1 team. Hulkenberg, who credited Seidl as a driving force behind his decision to join, remarked that while this reshuffle surprised him, it did not dampen his enthusiasm for Audi’s project.
The 2026 Driver Line-Up
Audi confirmed that German driver Nico Hulkenberg, renowned for his consistent performances, will join its F1 team in 2025. Although Audi initially pursued Carlos Sainz, the Spaniard chose Williams for a multi-year deal. This leaves Valtteri Bottas, currently Hulkenberg’s teammate, as a strong candidate to continue with the team through 2026. Bottas, whose contract with Sauber ends in 2024, remains a key figure in Audi’s driver plans as he aligns with Audi’s German heritage and track experience.
The New Technical Standards for 2026
The 2026 Formula 1 season will introduce cars with reduced size and weight, incorporating active aerodynamics for enhanced efficiency. Audi has embraced these standards as they align with its engineering expertise, especially in terms of electrical power. The new power units will combine 50 percent electrical power and will run on fully sustainable fuel, directly resonating with Audi’s commitment to eco-friendly advancements in racing. As anticipation grows for Audi’s debut, fan engagement, from online discussions to sports betting promos, is fueling excitement and predictions around the team’s potential under the new regulations.
Facility and Operations Strategy
Audi’s F1 operations will span two key locations: Sauber’s 15,600-square-meter facility in Hinwil, Switzerland, where the team has been based since the 1970s, and Audi’s Neuburg base in Germany. Hinwil will handle the chassis production, leveraging an innovative wind tunnel, while Neuburg’s 3,000-square-meter facility will oversee power unit development. This dual-facility strategy ensures streamlined operations and maximizes technical expertise between the two sites.
Audi’s Rich Motorsport Legacy
Audi’s motorsport history is illustrious, with 13 wins at the Le Mans 24 Hours, second only to Porsche. Audi’s factory team, under Joest Racing, dominated with the R8, securing seven victories for Tom Kristensen. The 1982 and 1984 World Rally Championships were standout achievements in Audi’s rallying legacy, marking their prowess on global stages. This motorsport experience is foundational as Audi prepares to transition into F1, aiming to transfer its success to the world’s premier racing series.
Audi’s Collaborative Shift and Sustainable Focus
Audi’s collaboration with BP to supply sustainable fuels is pivotal to its F1 ambitions. BP will produce the necessary fuels for the 2026 season, aligning with Audi’s goals for a greener, more sustainable racing approach. This partnership is essential for meeting F1’s sustainability targets and further reinforces Audi’s eco-conscious image. The inclusion of BP marks an essential shift toward reducing F1’s carbon footprint, setting the stage for a more sustainable motorsport future.
Sauber’s Past Successes and Challenges
From 2006 to 2010, BMW-Sauber, as Sauber was known then, experienced significant success, most notably securing second place in the 2007 constructors’ championship and clinching the 2008 Canadian Grand Prix with Robert Kubica. Despite recent struggles—Sauber currently holds the last position in the 2024 standings—the team has a storied history that Audi hopes to reinvigorate. By building on Sauber’s past achievements, Audi aims to restore the team’s competitive edge.
Audi’s Competitive Vision for 2026
Audi recruited Jonathan Wheatley, Red Bull’s sporting director, to become team principal in 2026. Wheatley’s vast experience, including 18 years with Red Bull, is expected to contribute significantly to Audi’s competitive aspirations. Wheatley will bring his strategic insights to Audi, complementing Binotto’s leadership, and solidifying Audi’s bid to become a top F1 team. Wheatley’s expertise is a cornerstone of Audi’s vision for success, aligning with their ambition to challenge top-tier teams.
The Road Ahead for the Audi F1 Team
Audi has set its sights on outperforming BMW-Sauber’s 2008 successes, aiming to make a lasting impact in Formula 1. With a strong commitment to innovation, sustainable practices, and strategic driver choices, Audi is positioning itself as a potential powerhouse in F1. The journey from joining F1 to reaching the podium will be challenging, but Audi’s meticulous preparation reflects its dedication to achieving this milestone and leaving a legacy in the sport.