Celebrities are being more commonly employed as brand ambassadors by major casinos and businesses. This marketing strategy has been adopted in the US when the popularity of online gaming and sportsbooks reached new nation-wide levels. Several states made these markets legal and now gaming establishments do their best to provide players with the best services and deals possible. One can find many excellent online casino bonus codes in Pennsylvania and other states that regulate the market.
Today we are going to take a look at some of the biggest celebrities that have partnered with major casinos as ambassadors for these brands.
1. Francis Ngannou
The cryptocurrency-based sports betting company Stake has made the decision to make itself more noticeable to fans of mixed martial arts. Francis Ngannou, a heavyweight in the UFC, was chosen by the company to serve as its ambassador. The fact that Ngannou is actively passionate about cryptocurrency is one of the reasons the betting company selected this UFC fighter as a brand ambassador. Regarding the collaboration with Stake, he described the business as the biggest bitcoin sports betting site on the market.
2. Wayne Gretzky
Wayne Gretzky, a well-known hockey player with a successful twenty-one-year career in the NHL, was named the brand ambassador for BetMGM. It is one of the biggest sportsbooks in the US. One of the company’s officials said that working with Wayne Gretzky has become a privilege for the bookmaker and will help it expand into new states and solidify its place in the gaming industry.
3. Conor McGregor
Conor is a UFC megastar and the highest-paid athlete in the world at the moment. As you can imagine, a significant portion of his income comes from side projects like serving as a brand ambassador for various businesses. He served as the primary UFC icon for BetSafe and PariMatch. In addition, he contributed to the initial boom in the popularity of UFC. He will probably be hired by another operator after his contract with PariMatch expires.
4. Anthony Joshua
On August 3, 2018, Anthony Joshua, a British professional boxer and owner of three major boxing titles, teamed up with William Hill. The agreement was signed just days before Joshua’s bout with Alexander Povetkin (September 22), which the British boxer won via seventh-round TKO. AJ agreed to a one-year contract with William Hill and became a part of the company’s social media, PR, and integrated advertising efforts.
5. Lionel Messi
Lionel is the ambassador for Hard Rock International. The French PSG football player regards it as a great honor to represent the company. Lionel Messi gave Hard Rock International a replica of the Golden Ball after the collaboration deal was signed. In exchange, HRI gave the athlete a custom-made electric guitar. By the way, a replica of the musical instrument that the Argentinean autographed is now displayed for all guests to view at one of the Hard Rock hotels.
