Advertising has changed substantially over the years, with today’s technology providing a huge advantage for businesses. Whether you’re starting from scratch, rebuilding your brand, or continuing along an already successful path, there is always room for improvement when it comes to getting your company’s name out there. Learn how to advertise your business in 2021 to gain more valuable customers, improve your bottom line, and stay strong in the long run.
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Four Key Strategies
When advertising your business in 2021, consider using these four avenues:
- Social media
- Search ads
- Influencers
It’s important to use each of these wisely for successful advertising.
Social Media
Nearly everyone has a social media presence across a variety of platforms. Facebook, Instagram, Twitter, LinkedIn, and other apps each offer their own perks and promotional advantages. Depending on the type of business you’re in, one or more of these social media platforms will make more sense than others for your advertising campaigns.
Reach out to those who would benefit from your business via social media ads, a constant presence on your pages and feeds, and cross-promotional endeavors with like-minded brands, when possible. When potential customers keep seeing your name while they scroll and post, you will become relevant and seem reliable.
While using social media is fairly simple, there are social media experts who can command your social media pages, optimize your advertising, and keep your fans and followers in the loop. You can even hire an intern to take over your social media ad strategy.
Search Ads
The online “pay per click” method has proven positive, with countless businesses using this type of advertising via Google Ads. Your online presence is powerful, and the more your name is encountered, the better your chances of gaining new customers. You have surely seen hundreds of ads as you search the web, so join in and learn how it can complement your other advertising strategies.
It’s all a numbers game, and various algorithms come into play in terms of placement and campaign strategies. You can tweak your marketing plans as you take your metrics into account, leading you to better target leads and conversions.
Think about the message you want to convey, keeping it short and sweet yet eye-catching and exciting. Create a suite of ads to test from, seeing which ones are impactful. Cut out the ones that fall flat.
Influencers
Popular names and faces can boost your business, and if you can team up with a well-known influencer, it can bring your business to new heights. Making such relationships can take time, but the rewards are well worth the effort. While you are unlikely to snag a Kim Kardashian-level influencer, there is the potential for partnering with someone who has likeability and leverage.
Use your public relations skills to network, send products to potential collaborators, and keep at it. One viral tweet from someone with a huge fan base can change the face of your business exponentially.
Email is always a reliable way to send your marketing message to people who have already expressed some degree of interest in your business. Sending useful and informative emails that are not always screaming, “sell” is a way to keep loyal customers.
Naturally, you’ll have emails with promotions, and when readers are ready, they will click and continue. Be sure to keep your emails straightforward, using your voice and branding effectively. Follow up with customer purchases, thank your customers for their patronage, and keep those emails coming, with campaigns that flow and continue to evolve.
Other Ideas
If you have the budget, go for a television commercial, billboard, or something else on a grander scale. You can also post ads in your local paper or a national publication, magazine, etc. If you’re a small business with only locals to advertise to, think about mailers or flyers.
You can leave your company cards in stores, go to networking events and trade shows, and even post YouTube videos to promote your business. Think outside the box, be creative, and keep up with trends!
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We hope you now know how to advertise your business in 2021. If you’d like to keep up with all of the latest trends, tips, and recommendations for men, subscribe to SWAGGER Magazine today! We’re excited to help you enhance your life.