Toronto hot sauce brand Lost in the Sauce (LITS) has been taking folks on a sauce journey since 2018 with their flavour focused line-up of all natural, vegan, and gluten-free hot sauces.
Founder Karthy Subramaniam created the brand to share the experience he’d have when using hot sauce as an essential to elevate every meal.
“Lost in the Sauce describes the euphoric feeling you get when you have a good sauce that takes your taste buds on a journey that has you craving for more.”
Growing up, I was fortunate enough to be surrounded by people of different ethnicities. Hot sauce for me has always been an essential part of my meal. I’m Malaysian, and almost all of our dishes come with a side of sambal which is a Malaysian chili sauce. My mom would be making a new batch every week. Whenever I’d visit my friends’ homes, there would always be a homemade hot sauce to be found.
This was no different at my friend Brandon Boodoo’s house. His dad Eddie would be cooking up some delicious Trini food and before every meal, we couldn’t go without asking “where’s the pepper sauce?” When Brandon tragically left us in 2017, I wanted to carry his spirit forward and one of the best ways I could think of to do that was to share the experience we’d have together through his dad’s pepper sauce. Thus, our first flavour, the OG Boodoo, a classic Trinidadian pepper sauce inspired by Eddie’s recipe, was born.
Becoming a Pantry Staple
Our goal has always been to bring people together through our mutual love for flavour and spice. We know we’re not the only hot sauce out there, and that’s not necessarily a bad thing. Just like you wouldn’t eat the same meal, every meal, we wouldn’t expect you to have only one hot sauce in your fridge or pantry (we definitely don’t).
What makes our sauces different isn’t that we’re focused on flavour over heat. It isn’t that our sauces are all natural, vegan, gluten-free, low sodium, low sugar, and 0 calories. It isn’t even that we have five unique sauces that are super diverse ranging from mild to wild.
It’s the whole LITS experience – picking up a bottle and clearly understanding what you’re consuming through our clean ingredients and branding; what you pair our sauces with; the natural flavours that complement rather than leave your mouth burning. We strongly believe the experience you provide is how you make a lasting impression and that’s through engaging with customers whether that’s through our socials or markets – it’s how we’ve built strong relationships and how we start off every sauce journey.
To get Lost in the Sauce with us, visit lostinthesauce.ca and follow our saucy adventures @litssauce.
