Sporting betting continues to grow in the United States, with 38 States now offering legal sports betting.
As a result, sportsbooks are all trying to attract and maintain sports fans, including DraftKings Sportsbook who are considered one of the leading brands in the USA.
DraftKings is committed to ensuring they offer their customers the best possible sports betting service, working on every touch point from their app to the array of markets available. Here is a look at some of their recent innovations.
Promotions and Bonuses
New customers can take advantage of the latest promo from DraftKings which is an enhanced welcome bonus. If you bet $5, you receive $250 in bonus bets with the sportsbook. You also received a one-month subscription to NFL+ Premium. This is offered to all customers without the need for a promo code.
The promotions and bonuses with DraftKings are not just for new users, they also have an impressive offering for their regular customers. One way is through profit boost tokens which are offered across various sports such as baseball, basketball, and football. These allow bettors to enhance their potential returns with the use of this token.
One of the newest features revealed by DraftKings in 2024 is daily missions. If users complete betting tasks on a given day, they receive a reward. This is enjoyed by many users as it has added a gamified element to their site and app.
Best App
DraftKings have been praised for the quality of their app on mobile. Users can streamline from one sport to another easily. The layout of their site and app ensures everything is easy enough to find.
As well as improved app navigation, DraftKings offers their customers live streaming of sports. This has enhanced the live betting experience as users can watch their bet unfold without needing to turn a TV on or sign up for a subscription service.
CHIEFS REPEAT AS SUPER BOWL CHAMPS 🏆
MAHOMES WINS RING NO. 3 pic.twitter.com/77Hz1M7YmV
— Bleacher Report (@BleacherReport) February 12, 2024
DraftKings also provides written content to their customers with previews of major events, such as the Super Bowl, which the Kansas City Chiefs won in 2024. There are tipping pieces from experts in each sport and guides to the bets they offer. This content is updated regularly, ensuring it is a one-stop shop for everything users need for their betting.
Expanded Betting Markets
Kings of the NBA again! ☘️👑🏀 The Boston Celtics have won their record 18th NBA championship in a dominating Game 5 NBA Finals performance. Share your ❤️❤️ for this team!! pic.twitter.com/TlPvDITv6m
— WCVB-TV Boston (@WCVB) June 18, 2024
As with all major sportsbooks, DraftKings offers the traditional markets that you would expect to find on the biggest sports, such as moneyline and spreads. Recently they have expanded their offering, with more options, such as Same Game Parlays (SGP) and prop bets. These ensure their users have a lot of markets to choose from, especially on events like the NBA Finals, which was won by the Boston Celtics in 2024.
Live betting is something many bettors enjoy as it means they can place a bet during the game they are watching. DraftKings has real-time odds updates and an interface that is easy to use, so customers can place bets quickly, which is crucial for live betting.
DraftKings are committed to enhancing the betting experience for their users with their app and website. It is going to be fascinating to see what future innovations they come up with to keep their competitive edge over their rivals.
