This weekend the 69th NBA AllStar weekend took place in Chicago. It was the 3rd time Chicago hosted the games and it where GLD decided to drop their Chicago Bulls Cuban Links Choker.
GLD began as a side hustle between two childhood friends, Christian Johnston and Dan Folger, while still in school in Pittsburgh. The line was meant to be a disruptor in the world of men’s jewelry but has since evolved into an industry leader that has redefined the marketplace. GLD, in just 5 years, has become a brand name with distinctive signature styles, trend-forward, custom-designed collections, and a massive global following. The founders were able to garner this success by their unique approach to design, how they serve their clients and the high level of quality they guarantee.
The brand got an early co-sign from Wiz Khalifa, which solidified them a men’s lifestyle jewelry brand selling unique high-end pieces that convincingly took the client with opulent needs swagger way up. The brand is famous for its ability to create $100,000 one of a kind pieces and have applied that attitude to accessible men’s jewelry styles ranging from luxury pieces made with diamonds and solid gold to more accessible variations under $500.This allowed the brand to expand it’s client-based from not only high-end users but to a more accessible audience who wanted to experience and identify on that level of swagger.
On Saturday during the all-star weekend, the brand showed off the exclusive Chicago Bulls Cuban Links Choker piece, available in 20”, this exclusive piece was finished in white gold and crafted with red and white enamel to represent the storied franchise of the 6-Time World Champions. This piece has been released for a limited time only. Once they sell out, they will not be restocked.
The GLD operation has become a global company driven by its representation in the hip hop community. With offices in Miami and Los Angeles, the brand continues to expand and deliver unique pieces through innovative marketing concepts. GLD is the official jewelry brand of Rolling Loud Music 3-year-old festival, supplying custom pieces for the performers then recreated for customers.
GLD has a strong 1 million, and growing, fan base through their hard work and creative approach. That has earned them collaborations and creating custom pieces for some of the biggest names in hip hop such as 21 Savage, Future, Carmello Anthony, Ty Dolla Sign, Asap Rocky, Kevin Durrant and Cash Money Records. With this latest partnership with the NBA, the brand continues to solidify their niche position as a lifestyle brand that covers watches, accessories, and fashion. Keep watching as they will continue to be game-changers.
